Intelligent solutions to promote tourist destinations

Smart tourism

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Intelligent solutions to promote tourist destinations
SectorMost major industry classification systems use sources of revenue as their basis for classifying companies into specific sectors, subsectors and industries. In order to group like companies based on their sustainability-related risks and opportunities, SASB created the Sustainable Industry Classification System® (SICS®) and the classification of sectors, subsectors and industries in the SDG Investor Platform is based on SICS.
Services
Hospitality and Recreation
Business Model Description

To develop and manage innovation, ICT and sustainability solutions that improve the tourism experience, offering personalized services and connectivity in smart destinations, while preserving and promoting their cultural, social and natural heritage.

Expected Impact

The implementation of ICT solutions in smart destinations promotes inclusive and sustainable development, improving the experience of people.

Indicative ReturnDescribes the rate of growth an investment is expected to generate within the IOA. The indicative return is identified for the IOA by establishing its Internal Rate of Return (IRR), Return of Investment (ROI) or Gross Profit Margin (GPM).
< 5% (in IRR)
Investment TimeframeDescribes the time period in which the IOA will pay-back the invested resources. The estimate is based on asset expected lifetime as the IOA will start generating accumulated positive cash-flows.
Medium Term (5–10 years)
Market SizeDescribes the value of potential addressable market of the IOA. The market size is identified for the IOA by establishing the value in USD, identifying the Compound Annual Growth Rate (CAGR) or providing a numeric unit critical to the IOA.
< USD 50 million
Average Ticket Size (USD)Describes the USD amount for a typical investment required in the IOA.
USD 1 million - USD 10 million
Direct ImpactDescribes the primary SDG(s) the IOA addresses.
Decent Work and Economic Growth (SDG 8) Decent Work and Economic Growth (SDG 8) Industry, Innovation and Infrastructure (SDG 9)
Indirect ImpactDescribes the secondary SDG(s) the IOA addresses.
Sustainable Cities and Communities (SDG 11) Partnerships For the Goals (SDG 17)
Sector Sources
  • 1) UNDP, 201. Future-proofing tourism: How to transform tourism activity to enhance its contribution to sustainable development beyond its contribution to economic growth? https://www.undp.org/es/dominican-republic/blog/turismo-prueba-de-futuro-como-transformar-la-actividad-turistica-para-potenciar-su-contribucion-al-desarrollo-sostenible-mas 2) Central Bank, 2022. BCRD reports that the Dominican economy will grow 4.9% in 2022: https://www.bancentral.gov.do/a/d/5568-bcrd-informa-que-la-economia-dominicana-crecio-49--en-el-ano-2022. 3) (MEPyD, 2021. Tourism, an opportunity. Plan Plurianual del sector publico 2021-2024, page 113: https://mepyd.gob.do/wp-content/uploads/drive/DIGEDES/PLAN%20PLURIANUAL%20SECTOR%20PU%CC%81BLICO%202017-2020/PNPSP-Plan%20Nacional%20Plurianual%20del%20Sector%20Pu%CC%81blico.pdf. 4) Bloomberg. 2022. Mujeres dominicanas son mayoría en fuerza laboral del turismo, pero persiste brecha salarial. https://www.bloomberglinea.com/2022/03/17/las-mujeres-son-mayoria-en-la-fuerza-laboral-del-turismo-pero-persiste-la-brecha-salarial/ 5) María Eugenia Morales et al. 2021. Turismo a prueba de futuro: ¿Cómo transformar la actividad turística para potenciar su contribución al desarrollo sostenible más allá del aporte al crecimiento económico? https://www.undp.org/es/dominican-republic/blog/turismo-prueba-de-futuro-como-transformar-la-actividad-turistica-para-potenciar-su-contribucion-al-desarrollo-sostenible-mas 6) Acento. 2023. Economía dominicana creció 4.9 % y se ubica como la séptima de América Latina. https://acento.com.do/economia/economia-dominicana-crecio-4-9-y-se-ubica-como-la-septima-de-america-latina-9158282.html 7) FAO. 2022. FAO y Ministerio de Turismo lanzan proyecto sobre inclusión de mujeres, jóvenes y asociaciones de pequeños agricultores a la cadena de valor del sector turístico. https://www.fao.org/republica-dominicana/noticias/detail-events/en/c/1607366/
IOA Sources
  • 8) Ministry of Tourism of the Dominican Republic, 2020. Evolution of Tourism Activity Colonial City of Santo Domingo: https://www.mitur.gob.do/wp-content/uploads/2020/12/Observatorio-Turistico-de-Ciudad-Colonial-Primer-Trimestre-2020.pdf 9) Travel Technology Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027: https://www.researchandmarkets.com/reports/5647632/travel-technology-market-global-industry. 10) IDB, 2016. The Road to Smart Cities Migrating from traditional management to the smart city: https://publications.iadb.org/publications/spanish/document/La-ruta-hacia-las-smart-cities-Migrando-de-una-gesti%C3%B3n-tradicional-a-la-ciudad-inteligente.pdf 11) IDB, 2016. The route to Smart Cities Migrating from traditional management to the smart city: https://publications.iadb.org/publications/spanish/document/La-ruta-hacia-las-smart-cities-Migrando-de-una-gesti%C3%B3n-tradicional-a-la-ciudad-inteligente.pdf 12) IDB. 2023. Reunión de Alcaldes del BID 2023: ¿Cómo financiar el desarrollo sostenible de las ciudades? https://blogs.iadb.org/ciudades-sostenibles/es/reunion-de-alcaldes-del-bid-2023-como-financiar-el-desarrollo-sostenible-de-las-ciudades/ 13) ITU, 2022. International Girls in ICT Day 2022: https://www.itu.int/women-and-girls/girls-in-ict/international-girls-in-ict-day-2022/. 14) ITU, 2022. Digital technologies for healthy aging: https://www.itu.int/es/mediacentre/backgrounders/Pages/digital-technologies-for-healthy-ageing.aspx#:~:text=The%20ITU%2C%2C%20in%20consonance%20with,equal%20and%20equitable%20way%20. 15) MEPyD, 2021. Pluriannual National Public Sector Plan 2021-2024: https://mepyd.gob.do/publicaciones/plan-nacional-plurianual-del-sector-publico-2021-2024/ 16) SDG Commission, Dominican Republic: http://ods.gob.do/Indicador/Index/96?fromMenu=True 17) SDG Commission, Dominican Republic: http://ods.gob.do/Indicador/Index/121?fromMenu=True 18) UN Environment, United Nations Environment Programme, 2019. Roadmap for a low carbon and resource efficient hotel sector in Dominican Republic: https://www.oneplanetnetwork.org/sites/default/files/hoja_de_ruta_republica_dominicana_1.pdf 19) Digital Transformation Cabinet of the Dominican Republic, 2022. Digital Agenda 2030: https://agendadigital.gob.do/wp-content/uploads/2022/02/Agenda-Digital-2030-v2.pdf 20) Law 1-12 on the National Development Strategy 2030: https://mepyd.gob.do/wp-content/uploads/drive/UAAES/END/Informes%20Anuales%20END/end_2030.pdf 21) Ministry of Tourism, Legal Framework: https://www.mitur.gob.do/quienes-somos/marco-legal/ 22) Law No. 63-17, on Mobility, Land Transportation, Transit and Road Safety of the Dominican Republic. G. O. No. 10875 of February 24, 2017: https://intrant.gob.do/phocadownload/SobreNosotros/MarcoLegal/Leyes/MARCO%20LEGAL-LEY%2063-17%20SOBRE%20TRANSITO,%20TRANSPORTE,%20Y%20SEGURIDAD%20VIAL.pdf 23) ENHOGAR 2013, ONE and CONADIS. Accessible Tourism: https://conadis.gob.do/wp-content/uploads/2020/01/Infograf%C3%ADa-Turismo-Accesible.pdf 24) Government of Spain, Ministry of Industry, Commerce and Tourism, Destino turístico inteligente: https://www.destinosinteligentes.es/destinos/donostia-san-sebastian/ 25) Government of Spain. Ministry of Industry, Commerce and Tourism. Smart Tourist Destination, the island of Tenerife in 2023 renews its accreditation as a Smart Tourist Destination: https://www.destinosinteligentes.es/tenerife-consigue-renovar-su-certificacion-nacional-como-destino-turistico-inteligente/